When it comes to generating leads in real estate, I have seen so many agents and agencies struggle to get qualified real estate leads that will add value to their conversions and sales.
Generating leads is a crucial element in real estate marketing strategy.
Most times, this actually takes time to achieve but mostly dependent on how strategic you are in applying lead generation tactics.
Generating leads in real estate comes with its own set of challenges, including finding the best ideas and platforms to use and employing various customer experience strategies.
However, it’s important for realtors to maintain a strong pipeline of leads.
So the question is…..
How to Generate Real Estate Leads Online
Generating real estate sales leads is so competitive, time locked and extraordinarily localized.
In fact, it’s nearly guaranteed that you’ll be competing with the same real estate agents in the same communities.
And believe me; they’ll also be trying to take advantage of the new wave of lead generation.
So how do you cut through the Noise?
Here are a few strategies for generating leads in real estate and staying ahead of the curve.
3. Social Media
4. Google My Business
5. Wear a Name Badge
1. Referrals (Most Reliable Source of Free Real Estate leads)
Referrals are the best way to generate qualified leads in real estate almost for free.
About 64% of buyers & sellers found their agent through a referral from their relatives, friends, or neighbors before they buy or sell a home.
Here is the catch;
Referrals cost you nothing!Referrals cost you nothing! Click To Tweet
However, all it takes for you to do is to stay connected with the people you know and make sure that you’re on top of their mind whenever they or somebody they know needs your real estate service or expertise.
This source of free leads obviously works best for real estate agents with a solid list of past clients.
Though, no matter how new you are in the real estate business you can also start taking advantage of referrals too, right now!
2. Blog (Ultimate Way to Magnetize Quality Real Estate Leads)
This is a solid digital resource that can be integrated as a page of your website easily.
Blogging is all about giving out quality contents.
As you already know;
Content is king!
Buyers and sellers love working with knowledgeable real estate agents.Buyers and sellers love working with knowledgeable real estate agents. Click To Tweet
So, if you can provide a wealth of knowledge to buyers and sellers to help them make sound business decisions they will trust you and trusting you means doing business with you.
In fact, blogging is one of my business top lead generators even though Real Estate blogging is surely not for everyone.
If researching and writing about news and events in your community is what you enjoy, and you can make time to post at least once per week then be my guest, Blogging can become a right free lead generator for your real estate business.
Similar to every other lead generation strategies, blogging takes time and commitment.
There is no magic pill that will bring reasonable amounts of business unless you put in the effort.
This means you need to have very good content in place with a strong search engine optimization (SEO) as well as a great social media promotion.
Without proper digital marketing your blog will be lost in the shuffle.
3. Social Media (Great Way to Generate Real Estate Leads Who Already Like You)
As modern marketing has exponentially gone digital, social media is now an essential factor to consider in your marketing strategy.
People spend so much of their time online and on social media.
Go where they are by creating a social media presence and advertising online.
It’s no new thing that you’ll be able to generate real estate leads organically when you provide content that engages potential customers on social media.
Facebook, LinkedIn, Twitter, and Instagram make it simple for anyone by letting you use specific hashtags and also create ads and target specific geographic areas, people with special interests or people you’d like to be working with.
Social media can drive people to your website, and you can use ads to promote your website contents.
The major goal of having a social media presence is to build your name & brand recognition as well as help you capture potential buyer and seller leads.
4. Google My Business (Most Powerful Way to Get Free Real Estate Leads Online)
Let me say this;
The best thing that can ever happen to you & your business when it comes to generating real estate leads online is leveraging Google My Business.
It is a great tool for driving business to your website.
When you create a business listing using Google My Business, your information will populate the entire right sidebar of Google’s SERPs (Search Engine Result Pages).
Potential new customers will see useful information about you and your competitors.
When you customize that information about your company and optimize it for SEO, including your phone number and a link to your website, your real estate business will see a great authority from Google.
Your business will also appear on Google Maps.
This is a completely free service provided by Google that you can leverage to generate qualified real estate leads for your business.
5. Wear a Name Badge (Simplest Way to Get Free Real Estate Leads)
A regularly Underrated way to generate leads is to wear your name badge or company wear such as a face cap or polo shirt.
Here is the catch….
When people ask you (Oh! You do real estate? — how’s the market?) Be prepared with a short and snappy answer about how much inventory is on the market, how much prices are increasing or declining etc. and offer to send them a free report on their property.
As a smart real estate agent you can use Google to gather this data quickly and of course, you need their contact information to send them the report.
And that is how a new lead is born!
Other Sure Fire Ways You Can Use To Generate Real Estate Leads
1. Master Cold Calling
2. Network at More Non-real Estate-related Events
3. Join Your Local Chamber of Commerce
4. Build partnerships
5. Answer real estate questions on Quora
6. Run Google ads
7. Advertise in the local newspapers
8. Organize educational events
Over to You
What real estate Lead generation techniques are you using for 2020? Which ones would be the easiest to integrate with your current lead management system? Let us know in the comments.
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